YOUR SATISFACTION IS THE HEART OF MY BUSINESS:
It is important to know that, as a seller, you are in control of the decision to sell or not to sell. As your representative, I have a duty to get you and your family to your destination in the safest, fastest, and most efficient way possible.
This is the road map:
01. Define your WHYs.
Before we do anything else, I will ask you to tell me:
a) All the reasons for selling your home. Ask yourself, "Why do I want to sell and what do I expect to accomplish with the sale?"
b) What is your time frame?
c) What is the profit margin that you are hoping for?
d) What type of investment are you willing to put into your home to make it more marketable?
e) What do you love about your home, the neighborhood, the floor plan?
f) What is the future potential of your home?
My team and I will work with you to map out the best path to achieve your objectives and set a realistic time frame for the sale. I also encourage you to seek advice from a tax advisor about your capital gain and tax situation and to seek advice from your financial advisors beforehand.
02. Name your price.
The next objective would be to determine the best possible listing price for your house. Sellers most often ask me: " What is the price of my home?" Short answer:" Exactly what a buyer is willing to pay for it." This is true but there is a lot more to it.
As your listing agent, I will help you to make a decision and come up with a pricing strategy by taking into account:
a) Overall Market Conditions and trends in your area as well as the specific neighborhood where your home is located.
b) Current inventory and comparable sales and pending sales in your market. A comparable sale to your home is a home that has sold recently and is similar in number of bedrooms, baths, age, square footage, condition, and vicinity.
c) Learning from the mistakes of others by reviewing expired/cancelled listings and homes that have stayed on the market for long time.
During this process, remember:
The purpose of setting the correct LIST PRICE is to DRIVE THE RIGHT BUYERS TO YOUR HOME.
As a seller, you set the price, but market conditions drive the value. Studies show that homes priced higher than 3 percent of their market value take longer to sell. Rather than testing the waters, create a bidding war. If your home sits on the market for too long, potential buyers may think there is something wrong with the property. Often, when this happens, the seller has to drop the price below market value to compete with newer, more reasonably priced listings.
03. Prepare your home.
On average, staged homes sell 90% faster and for 20% more than nonstaged homes according to a published article in June 2020 on Realtor.com. My personal advice: "Curb your emotions and walk your home from a buyer's standpoint. De-clutter, de-personalize, and consider staging your home." Make minor repairs and replacements - a coat of fresh paint, adding some curb appeal, fixing small defects, fixing a torn screen or a jammed door will make a world of difference.
My team of experts (interior designers, stagers, movers, handymen and licensed contractors) will help you optimize the listing for your home according to your budget and I will personally hold your hand in every step of this process.
Did you know that majority of lawsuits in real estate are about Failure to Disclose Property Defects by sellers? Sellers and their agents are obligated by law to disclose any non-evident and known defects that may affect the value of the property. Conducting full inspections by a team of experts and disclosing information about known issues will protect you from future legal headaches. I will help you to provide a complete set of disclosures to your buyers in order to protect you from legal issues that may be raised in the future.
04. Market the listing and get the word out.
Now that your home is ready to sell, my team will set up a marketing strategy that will get the highest exposure to market your listing. In addition to MLS (multiple listing services), as a certified E-PRO, I have know-how and proficiency in internet marketing, social media advertising, and agent-to-agent campaigns to make your listing shine on every possible platform.
05. Receive, review, and substantiate offers.
Over 88% of home purchases in US, have some sort of financing and around 4% of accepted offers fail to close. As a licensed mortgage broker and certified underwriter, I will reduce the chances of a potential offer falling through due to financing issues and I will present to you all of the offers in a way that will make the decision much easier for you!
06. Negotiate to sell and prepare to close.
Most offers to purchase your home will require some negotiating to come to a win-win agreement. I am well versed on the intricacies of purchase contracts and will protect your best interests throughout discussions with the buyer’s agent.
Once you accept an offer to sell your house, my transaction coordinator and I will create a timeline calendar for each milestone. We not only make sure that the deadlines are met, but we will also keep you abreast of each step that you need to take to make sure your move is timely. Not even small details like cancelling your services or forwarding your mail is forgotten.
07. Closing the deal.
Handing over the property to new owners is a bittersweet part of the transaction. You leave a place but keep the memories. I have had sellers that have written personal letters to their buyers, said farewell to each room or even thrown "house cooling" parties! Whatever you choose, the joy of looking forward to a new beginning is something that fuels your future and is one of the most rewarding aspects of my chosen career.